Inherent Philosophy

As an inherent philosophy, our brand brings to life age old-crafts such as hand-embroidery and gota-weaving and heritage textiles like banarsi. The aim is to take the cherished fabric and create something new, while respecting its original form. The new expression works with handcraft while keeping it relevant using technology too. It’s about finding harmony between yesterday and today.

Fashion plays a defining role in enhancing a person's confidence and sense of self. We seek to create luxurious designs that leave unforgettable impressions on the world, and are yet versatile enough to transcend people, places and occasions.

We aspire to create ensembles that can be styled separately. With one switch it should become indo-western or part of your bridal trousseau.

Our garments bring together the finest materials and stunning design to create something very special. We believe in quality, care, attention to detail and creating unique products that everyone can enjoy.

Colorful, creative, and inspired by what we see everyday, each attire represents what we love about the world we live in. We hope they'll inspire you too.